Engagement and Virility: Memes have become a cornerstone of internet culture, engaging audiences with their humor and relatability. Using memes in marketing campaigns allows brands to connect with consumers on a personal level, increasing engagement and virility. Memes have the power to spark conversations, inspire user-generated content, and drive brand awareness to new heights. Cultural Meaning and Authenticity: Memes reflect contemporary culture, capture its time, and resonate with diverse audiences. By incorporating memes ...
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