Most marketing still treats customers like one-time events—click, convert, move on. But real growth rarely works that way. Brands that scale sustainably focus on relationships, not transactions. That’s where lifecycle-driven marketing comes in: a smarter, more human approach designed around lifetime value rather than short-term wins. You’ll often see this shift when businesses partner with a digital marketing agency in Siliguri that looks beyond acquisition numbers and starts asking a more ...
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