Freshness Signals for SEO Ranking: Google and other popular search engines have algorithms that use freshness signals to rank websites. These signals include the date of the page’s last update, new pages being added, and information being changed on an existing page. Websites that regularly update their content are more likely to be seen as relevant and authoritative by search engines, which can improve their rankings. Importance of High-quality Content: While freshness is ...
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Keep up with the changes The world of SEO is constantly evolving. Search engines regularly update their algorithms to ensure a better user experience. As a result, SEO service techniques that worked yesterday may not be relevant today. Formal training in SEO will assist you in staying up-to-date with these changes and adapting to them. You'll learn about the latest techniques, tools, and trends that will benefit your business. You'll be ...
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Do optimize your website for local search The first and foremost thing that a local business should do is optimize their website for local search. This includes using location-specific keywords in your website content, metadata, and URLs. Moreover, you should also list your business in local directories and maps such as Google My Business, Bing Places, Yelp, et cetera, which will help you rank higher in local search results. Ensure that ...
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Poor keyword research – Using the wrong keywords for your website or even targeting keywords that people don't search for can waste your efforts and resources. Research the most relevant and frequently searched keywords to use in your content. Inconsistent website structure – A website's structure should be consistent, so visitors can navigate and understand quickly. A structured website ranks better on search engines and also offers a pleasing user experience. Broken or outdated ...
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