Think about the last time you abandoned an online cart. Too many fields? OTP fatigue? A page that took forever to load? You’re not alone. As attention spans shrink and expectations rise, digital shoppers are gravitating toward experiences where buying feels almost… effortless. That’s the quiet power behind frictionless digital stores and the emerging zero-step checkout revolution. For brands—from global marketplaces to a digital marketing agency in Siliguri helping local retailers—checkout ...
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