Retail Business: From Obscurity to Market Leader A local retail business in Kolkata was struggling to stand out in a highly competitive market. They approached Digital Piloto for help with their online marketing efforts. We implemented a comprehensive SEO strategy that improved their search engine rankings, driving organic traffic to their website. Along with that, we set up targeted PPC campaigns to generate immediate sales. Within months, the business saw a ...
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Understanding Your Business Goals and Target Audience Begin by defining clear business objectives. Whether increasing brand awareness, driving website traffic, or boosting sales, align your digital marketing company in Kolkata's efforts with these goals. Understand your target audience—demographics, interests, online behavior—to tailor your strategies effectively. Conducting a Comprehensive Audit Audit your current online presence, including website performance, SEO rankings, social media profiles, and content effectiveness. Identify strengths, weaknesses, opportunities, and threats (SWOT analysis) to ...
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