Understanding Your Business Goals and Target Audience Begin by defining clear business objectives. Whether increasing brand awareness, driving website traffic, or boosting sales, align your digital marketing company in Kolkata's efforts with these goals. Understand your target audience—demographics, interests, online behavior—to tailor your strategies effectively. Conducting a Comprehensive Audit Audit your current online presence, including website performance, SEO rankings, social media profiles, and content effectiveness. Identify strengths, weaknesses, opportunities, and threats (SWOT analysis) to ...
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